When I feel good about myself, things start happening.
I am an accomplished communications professional with experience in content marketing and in executing strategic public relations and social media programmes. Currently working as independent communication consultant with a focus on strategic content creation for traditional and new media, I am passionate about telling stories.
I am editorial board member of Communication World , award-winning member magazine of the International Association of Business Communicators (IABC) and jury panelist for the International Excellence in Communication Leadership (EXCEL) Award, representing Middle East and Europe.
Corporate communication, stakeholder engagement, social media strategy development, key message development, strategic communication, brand and graphic standards creation and implementation, video production and script writing, change and crisis management.
I have a passion for storytelling.
It isn't what I do, but how I do it.
Creating content for digital channels (websites, social media etc.), feature writing, media releases, newsletter and production of corporate brochures, corporate videos and profiles.
Developing and identifying channels to disseminate well-aligned key messages for internal and external audiences and to engage employees through events such as Employees Day, Family Day.
Advising on strategic communication plans and tactics for creating long-term stakeholder perception management programmes with detailed tactics and an annual calendar of activities.
Creating effective media relations strategy to raise organizationals profile for favourable perception management; can develop a valuable media monitoring programme.