Welcome

"It’s a journey from nowhere to now here."

About

When I feel good about myself, things start happening.

About Me

I am an accomplished communications professional with experience in content marketing and in executing strategic public relations and social media programmes. Currently working as independent communication consultant with a focus on strategic content creation for traditional and new media, I am passionate about telling stories.

I am editorial board member of Communication World , award-winning member magazine of the International Association of Business Communicators (IABC) and jury panelist for the International Excellence in Communication Leadership (EXCEL) Award, representing Middle East and Europe.

Specialities

Corporate communication, stakeholder engagement, social media strategy development, key message development, strategic communication, brand and graphic standards creation and implementation, video production and script writing, change and crisis management.

Work

I have a passion for storytelling.

Daily The Muslim, Islamabad

1992 - 1995

Lowe & Rauf
(Pakistan)

1995 - 1998

WWF
(Pakistan)

Dec 1998 - Aug 2002

Pakistan

Sep 2002 - Dec 2006

Arabia

Jan 2007 - May 2010

Pakistan

May 2010 - Sep 2013

CCI

July 2014 to Feb.2016

CCL

July 2017 to October 2019

Digital Communication Director

June 2019 – June 2020

Portfolio

Services

It isn't what I do, but how I do it.

Content Writing

Creating content for digital channels (websites, social media etc.), feature writing, media releases, newsletter and production of corporate brochures, corporate videos and profiles.

Key Messages

Developing and identifying channels to disseminate well-aligned key messages for internal and external audiences and to engage employees through events such as Employees Day, Family Day.

Stakeholder Outreach

Advising on strategic communication plans and tactics for creating long-term stakeholder perception management programmes with detailed tactics and an annual calendar of activities.

Media relations

Creating effective media relations strategy to raise organizationals profile for favourable perception management; can develop a valuable media monitoring programme.


Contact

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